Back in the 20’s speakeasies.
For the third time, the Chamber of Commerce of Liège-Verviers and Namur entrusted us with the mission of designing the whole decor and visual identity of its most important networking event, the unmissable Pop Up. This event which stimulates business meetings in a relaxed atmosphere attracts a lot of companies form Wallonia.
The format of the event almost unchanged, the challenge was as big as the previous editions. We were intended to imagine the whole event design on a given theme. Once again, visitors had to be immersed in an original and warm universe designed to facilitate meetings and exchanges.
After the themes of safaris and westerns in previous editions, we are immersed almost a century back to the discovery of the Speakeasies, those clandestine bars where alcohol flowed during prohibition. Each scenographic element, each detail of the graphic line as well as the various visuals have been imagined to make the visitor’s experience as surprising as memorable.
We would like to thank everyone involved and the Chamber of Commerce for their confidence in this crazy project.
See the making of of this project.