Far from the strict image of traditional optical stores, 2SEE advocates a young, serene and accessible concept.
Frédéric Daout, project promoter, called on Twodesigners for a double mission: the layout of his store and the conception of a new brand identity for his new concept.
The challenge? Finding the balance between a showy graphic design and the sobriety, which is necessary in a professional optical service.
Sobriety and elegance
Thinking about the brand identity at the same time as the layout to create a global and finished project is rewarding for Twodesigners. The whole team is proud of the complete result, of such a strong concept, as much in the layout as in the communication.
A unique and innovating concept
Twodesigners imagined all the aspects of the concept: the changes go as far as creating the graphic identity of the part dedicated to sunglasses.
Illustrations in the same style as the rest of the project show in a fun way a summer-like atmosphere.