Driving a Mini is being part of a club of enthusiasts for an iconic make of car, which is constantly reinventing itself. To adapt its image to the new development charter for the Mini, the distributor in Liège, Discar, entrusted us with the task of layouts for its two concessions in Liège and Verviers.
For this car showroom outfitting project, our team of designers and interior designers were given free rein with their creativity. We wanted to create two distinct spaces to respect their own philosophies, while reinforcing their family ties.
Showcasing the Mini’s vibe.
We also wished to make visitors forget that they were in a showroom, so the technical areas had to disappear, leaving only the joy of discovery. We chose brick, smooth concrete and steel, raw materials that create an environment with a character that is both classic and vintage. A nod towards the brand’s past.
Each of these two spaces has been reflected on, imagined and conceived to respond as best as possible to the concessionary’s ambition, that of giving his visitors a unique experience. The organisation is formulated around different zones, each responding to a very precise function: reception, sales department, deliveries, offices, a lifestyle zone and a space dedicated to “Cooper” for the greatest enthusiasts.
Creating a unique experience.
We wanted to create a context that gives the impression of being very privileged, where feeling pleasure finds its greatest expression. An experience commensurate with the Mini’s brand image.
Adrien, head of sales at Discar Mini, Liège.