Pop-Up Safari

Liège, Belgium

Pop Up is a networking event, organised by the Chamber of Commerce and Industry (CCI), aiming to stimulate exchanges between businesses of the region. The challenge lay in its scale: breathing life into 10,000m2 within an afternoon on the theme of a safari.

It was a matter of us providing the layout with the personality sought after by its organisers. However, we had no wish to fall into those clichés generally associated with this kind of theme. This is why it was important to integrate a touch of modernity into it.

With the atmosphere of canvas lodges, to be sure.

On the other hand, the ephemeral character of this event and the desire only to work with recyclable materials limited the possibilities for conceiving bars, stands and other trimmings.

We are delighted to have taken part in this project. We hope to have surprised its visitors, as well as entertained them.

The Mausen brothers, Vincent and Christophe, came up with some crazy ideas, which we adored!