Pop-Up Valley

Liège, Belgium

Pop-Up is a networking event, organised by the Chamber of Commerce, aiming to stimulate exchanges between businesses in Wallonia.

For the second year running, we were entrusted with the task of creating the layout. After having worked on the theme of safaris the previous year, the challenge was to offer the visitors a new experience.

A scenography worthy of the movies.

The story to be recounted was that of two towns of the Far West facing each other, separated by a central valley, where anything was possible.

Christophe et Vincent Mausen, two cowboys in the valley.