The owner of two optical shops, Mr Daout wanted to create a new shop with an innovative, young, relaxed and accessible concept. His brief to us was to design the brand image and interior layout for this project. The challenge for the studio was to strike a balance between sobriety and a look that broke the medical codes of an optical department.

The result is an open space in which visitors can move around freely, accessing all the displays and showcases, all while retaining the quality of service and expertise of the shop team. All the furniture has been custom-designed to meet the exacting requirements of the sector and to offer users a new optical experience.

The visual identity combines the sobriety of black and white with the fresh dynamism of pistachio green. With a nod to the Monoyer visual acuity test in its typography, the visual identity is also embellished with repetitive motifs featuring the number 2 in volume. Playful illustrations set the scene for different worlds within the shop, creating a strong customer experience. The end result is an accomplished overall project, with a strong concept in both furnishings and communication.