Decathlon called on our studio for its ‘city’ shop concept located near Place St-Lambert in Liège. The client wanted to give the shop a unique image with its own identity, to stand out from the other stores in the group. The shop’s central location made it possible to offer new services and new spaces, such as showers, a shared gym, etc… 

We therefore wanted to mark these new functions specific to this concept by applying a dynamic and striking style that was at odds with the group’s traditional image. To achieve this, we developed new graphic codes and bespoke furniture to offer a new experience within the Décathlon brand.