For the design of the brewery at Le Roannay, called Welcome, we wanted to bring back the smell of petrol, the adrenalin of speed and the passion of motor sports.

The Welcome is the Roannay’s turbulent little brother, and it’s here that you’ll come to have a drink and share the greatest anecdotes from the Spa Francorchamps circuit.

We also wanted to pay homage to the past, not just of the place but also of the chrome and the drivers. The bar is inspired by the design of James Dean’s Little Bastard, a Porsche 550 Spyder.

For this project, we sourced and created unique decorations, decorated the walls with original photos of the circuit and hand-painted quotations to immerse customers in an atmosphere reminiscent of the evenings at the legendary Ace café in London.